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"धारण"

A team of skilled and passionate individuals with a love for Indian craftsmanship, collaborating with master artisans from different specializations to create timeless pieces and sustain and preserve traditional crafts in today's ever-changing world.

Dhãran is a brand that seeks to elevate the everyday, making each piece not merely an accessory but a cherished treasure, resonating with a sense of timeless appeal and significance.

Dhãran, a comfort clothing brand that celebrates the love for Indian craftsmanship and embraces ethical fashion. Our roots lie in the Pink city of India, and our mission is to sustain and preserve traditional crafts in today's ever-changing world


About the Designer

My Journey to Dhãran


I am a textile artist; did my Masters in Drawing & Painting, from Allahabad University, further pursued Post Graduation in Textile Designing from Indian Institute of Crafts & Design, Jaipur. Worked in various organisation at different capacity in textile designer for more than 15 years. My experience encompasses working with fashion designer to being a professor. To update my experience & exposure in 2016 pursued Study abroad semester in Product Fashion Design at London College of Fashion, UK.

Rachna Singh
Co-Founder & Design Head

As a brand personality, inspired by the Sanskrit word " धारण" (Dhãran), embodying the essence of adorning garments and accessories of unparalleled beauty and allure. Dhãran is a brand that seeks to elevate the every day, making each piece not merely an accessory but a cherished treasure, resonating with a sense of timeless appeal and significance. Choose Dharan and embrace a world where every piece tells a story of conscious creation and timeless beauty. Collaborating with master artisans from different specializations, we create timeless, sustainable designs. Our goal is to offer a varied range of apparel to the global community, providing comfort and goodness in our offerings. Dhãran presents reasonably priced contemporary clothing, encouraging thoughtful choices and building a global fraternity that appreciates ethical fashion and the richness of Indian craftsmanship. We work mainly in Hand Block Printing, Natural Dye, Dabu Printing


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