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"धारण"

Sustainable | Ethical | Handmade


Dhãran is a comfort clothing brand that stands for the love of Indian craftsmanship and dedicated admiration towards ethical fashion. Based in the Pink city of India, it is a fond effort to sustain traditional crafts in the dynamic world.

Explore our comfortable silhouettes

Experience our handmade magic

“If you have never fallen in love at first sight, you're shopping on the wrong site”

"It's time to slow down and consider the true cost of choosing quantity over quality."

Kate Fletcher

"Simplicity is the ultimate sophistication."

Leonardo da Vinci

" Clothes aren't going to change the world, the women who wear them will. "

Anne Klein

" Beauty begins the moment you decide to be yourself. "

Coco Chanel

Dhãran's intiative towards

Sustainability

  • 100 % Handmade

    We embrace the rarity of handmade craftsmanship, creating garments that offer a unique, nature-inspired allure. Our conscious choice of handcraftsmanship results in timeless, sustainable pieces that celebrate the richness of Indian craftsmanship.

  • Water recycling

    We're proud to be located within the "Jaipur Bloc" textile park in Bagru, which upholds a zero liquid discharge policy, ensuring responsible water management in an industry notorious for high water pollution.

  • Upcycling waste materials

    We are firmly committed to forging a sustainable production process. We repurpose our post-production waste to craft exquisite accessories, which allows us to minimize waste and empower women by creating employment opportunities.

  • Handmade

  • Made in India

  • Conscious clothing

  • 100% Natural Fabric

Visit our Jaipur Store

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